Well it’s good to see that more than one hundred years later, Aleister Crowley’s grand viral marketing campaign is still keeping the myth of him alive through articles like this.

Whenever the author fails to mention the many known and recorded events that also show Crowley’s tongue in cheek sense of humor and viral marketing tricks, including his own “auto-haigraphy” which this article quotes, it’s a good sign that the myth of Crowley will stay alive and well because the myth of Crowley as a dark magician was Crowley’s own viral marketing secret sauce. He had some success and some failures, but he was also an innovating pioneer in some areas.

In reality, Crowley is one of the more complex figures of the early 20th century, not so easy to pigeon hole as this article suggests. Also Crowley was apart of his time and the upper class of the early 20th century occult movements. These were also 20th century civilization building movements influencing arts, culture and even design. They bore a lot of similarities with Hindu and Tibetan vajrayana traditions as well as European enlightenment traditions, and even groups like the Oxford Inklings.
Crowley was likely the first true “viral marketer” of the 20th century.


If Crowley spooks you or freaks you out because he is so weird, that is the point of his theater, which he designed to outlive him by centuries he even claimed.

And it worked. Partially due to articles like this one.